The office removals industry in Australia is very competitive as it is across the globe. It’s historically competitive, but when economic growth is slow and potential client budgets are paper thin, competition catapults, typically resulting in price wars. This was the case after the 2007 stock market crash and is reoccurring in 2015 while Australia toys with another recession.
What do corporate businesses actually look for when scouting a company to help them move? Businesses choose removal companies based on the 3 main factors listed below in order of importance:
A business survey conducted in 2014 concluded that price was the number one consideration for choosing an office removals business. Price is placed above reputation, availability and even capability. Often, large corporations or Government departments put tenders out to a selection of businesses that they already know are capable of doing the work. In this case, the final selection is almost always indicative of price. Many office relocation businesses are forced to compromise their service in order to cover their costs in such a price competitive industry.
Some companies will quote a really low price to get the work and then add extras after the fact, sometimes doubling the price initially quoted. This price war that has plagued the removals industry for decades goes someway to explain the somber reputation that the removals industry has in the public eye. Smart relocation businesses offer complimentary services that can offset the cost of a relocation thereby offering a competitive priced move in addition to superior service.
Second to price, an evidently reputable relocation company is essential to winning work over the competition. Key decision makers will check referrals, get recommendations from friends and colleagues, look at case studies of similar work to ensure capability, and establish how long the company has been in business for. Most businesses will choose a company with a successful track record of similar moves.
The impression of availability is almost always determined by how quickly the removals business responds to a potential customers enquiry. A good first impression is sometimes a sole determinant for getting the job. Once price and reputation have been factored in, having the capability to offer the required staff and equipment at very short notice is essential to survival in the office removals game.